Fantastic first issue, Per. I know the Patagonia story well, and you’ve shed new light it, as well as articulated clear insights and actions. Much appreciated and looking forward to future issues.
I feel like this paragraph really sums up the massive difference between Patagonia and most other organizations:
“When most companies instinctively tries to hide their flaws, Patagonia is openly admitting to any harm they are doing to the environment, knowing that it’s not the end but rather the beginning of an opportunity to improve and share new learnings.”
It felt right to kick off this publication with Patagonia as they have become a role model for so many people and brands across the world. I’m looking forward to discover, explore, and write about many of the new sustainable brands in their powerful wake. :)
Fantastic first issue, Per. I know the Patagonia story well, and you’ve shed new light it, as well as articulated clear insights and actions. Much appreciated and looking forward to future issues.
I feel like this paragraph really sums up the massive difference between Patagonia and most other organizations:
“When most companies instinctively tries to hide their flaws, Patagonia is openly admitting to any harm they are doing to the environment, knowing that it’s not the end but rather the beginning of an opportunity to improve and share new learnings.”
Cheers! 🍻
Thanks very much, Brad!
It felt right to kick off this publication with Patagonia as they have become a role model for so many people and brands across the world. I’m looking forward to discover, explore, and write about many of the new sustainable brands in their powerful wake. :)