World’s First Carbon Negative Hoodie

Issue No 15: Sheep Inc.

Sheep Inc. has made the first carbon negative hoodie in the world.

Editor’s Note

Hello,

Sheep Inc. has in less than five years made a big splash in the fashion industry, combining style with sustainability by designing a regenerative manufacturing process that is carbon negative from inception.

“We got together with the idea of creating a new model for how a fashion business could behave. One that would allow you to create beautiful products, whilst still addressing the climate emergency head-on — and help drive awareness around fashion’s impact.” – Michael Wessley, Co-founder

All their knitted 100% regenerative Merino wool products have lifetime guarantee and fully traceable supply chains via their Connected Dot, an NFC tag that combined with a smartphone will tell the history of your specific garment.

Sheep Inc. is a great example of a new, very young startup that is using technology, innovative thinking, climate awareness, and regenerative farming practices to create products that last longer and give back more than they take from nature.

We’re offering the weekly publication Unsustainable for $50 dollars per year (regular price $250) until the end of September, including 50 weekly brand reports, monthly special reports, access to the community and comments, and much more.

PS. Here is a free sample of the Patagonia brand report.

For people, planet, and profit,

Per Håkansson (follow on LinkedIn), Publisher and founding editor

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Table of Contents

1. Sheep Inc.’s Story

2. Key Milestones (premium)

3. Insights and Actions (premium)

4. What’s next for Sheep Inc.? (premium)

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Sheep Inc.’s Story

Sheep Inc. founders Edzard van der Wyck and Michael Wessley.

Sheep Inc. is a fashion brand that focuses on sustainable and ethical knitwear, primarily using Merino wool. Their story revolves around a commitment to transparency, quality, and environmental responsibility.

Here are some key points about their story:

• Founders: Edzard van der Wyck and Michael Wessley, who were inspired to create a brand that challenged the fast fashion industry's negative impact on the environment.

• Mission: To redefine sustainability in the fashion industry by producing high-quality, ethically sourced knitwear that is carbon negative.

• Source of Wool: Merino wool from sustainable farms in New Zealand, known for its softness, durability, and natural temperature-regulating properties.

• Production: Knitwear is produced in Europe using environmentally friendly methods and processes.

• Transparency: Each garment comes with a connected dot, an NFC tag that allows customers to trace the entire journey of their product, from the sheep station to the final stitch.

• Environmental Impact: Sheep Inc. aims to be carbon negative, meaning their manufacturing processes naturally store more carbon dioxide than they produce.

Overall, Sheep Inc.'s story is one of innovation, sustainability, and a commitment to creating a better future for the fashion industry.